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電子科技大學經濟管理杰出學者論壇 佐治亞理工學院吳東軍教授學術講座 講座題目:Sco ...

來源:電子科技大學經濟管理學院 | 2019-06-28 | 發布:經管之家

電子科技大學經濟管理杰出學者論壇

佐治亞理工學院吳東軍教授學術講座

講座題目:Score High with a Free Kick: Seeding vs. Time-limited Freemium as Catalysts for the Adoption of Software under Perpetual Licensing

主 講 人:吳東軍教授

講座時間:2019年07月02日(周二)10:15

講座地點:清水河校區經管樓C103

講座簡介:

In the Markets for single-version software, the myriad of available applications make it rather difficult for the average app to stand out and be noticed by the consumers. While word-of-mouth effects and advertising help developers gain visibility for their products, jumpstarting and propagating adoption prior to product obsolescence is non-trivial. In many cases, relying solely on paid adoption in may result in sub-optimal outcome. We explore two very popular strategies through which developers can catalyze adoption by helping consumers directly or indirectly learn the value of the product- seeding (full-feature product giveaway to a subset of the consumer base) and time-limited freemium (TLF, otherwise referred to as free trials-allow all the consumers to try the full-feature product for free for a limited period of time). In this study, we aim to provide managerial recommendations on when each of these strategies with a free full-feature-consumption component are optimal, based on social and self-learning dynamics, pre-adoption consumer valuation perceptions, and individual product value depreciation.

主講人簡介:

吳東軍博士是佐治亞理工Scheller商學院Brady家族管理學講席教授、信息技術管理系教授。吳教授畢業于清華大學計算機系,在賓西法尼亞大學沃頓商學院獲得博士學位。他在頂尖學術期刊上(Management Science, Information Systems Research, Manufacturing and Service Operations Management, MIS Quarterly)發表多篇學術論文。吳教授在軟件創業的新興商業模式、平臺及生態系統、網上拍賣、電子商務、開放式創新、云計算以及機器學習等領域均作出原創研究;他多次被邀請到世界頂尖大學和著名機構進行學術演講;他多次獲得信息系統領域頂尖國際會議的最佳論文獎;吳教授現擔任信息領域頂級期刊Information Systems Research的 Senior Editor, 管理學頂級期刊 Management Science (IS)的 Associate Editor,還多次主持過信息系統領域的頂尖國際會議。

經濟與管理學院

二〇一九年六月二十八日


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